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Does using an Element to add common text to each Page affect SEO?

  • Hi GP,

    I am hoping you will be kind to me and that this is a simple question to answer. My ignorance of the internet is exposed…again 🙁
    My question is related to using a GP Element to avoid duplicating common text across product pages. But it is not a problem with GP in any way.

    I have around 20 products on a small woocommerce site.
    But with most products I don’t have enough text to meet the 300 word minimum recommended for optimal SEO.
    So I had added a common heading/paragraph about the business generally to the end of each product description.

    I then had the bright idea to cut out the duplication and future maintenance by instead doing this using an Element…and I even got it to look the same visually 🙂

    However, I now realise this actually reduces the word count of each page doesn’t it?
    At least as far as a search engine crawler is concerned?
    So for SEO purposes it’s probably an advantage to not use an Element like I have…and instead duplicate the common text each of the 20 product pages that need it?
    But then again, perhaps my whole exercise with duplicated text on multiple pages is an exercise in SEO futility? :/

    Thankyou – Steve

  • Hi there,

    There’s no difference in terms of what Google’s crawler sees on your page, whether you manually added the text or used an Element. That being said, it does not reduce the word count.

    In fact, using an Element is actually a better workflow, and it shouldn’t raise any concerns about SEO or related issues.

  • Thankyou very much for the response.
    I did ask the same question over on the Yoast free plugin forum. And was going to add that response here for information. But haven’t received on yet and may not.

    It is definitely the better workflow. And who of us knows what really goes on with “the” algorythm 🙂

  • No problem 😁

  • I did get an answer to the same question from the Yoast SEO plugin people. There answer was the same as GP’s. That using an element to provide page text should not adversely affect google search results. Thought I would paste their reply here too, in case it is of any value to others in the future;

    “I suspect what your theme calls “Element” is a theme content box. Yoast SEO analyzes the default WordPress content areas like the title, URL, the main content box (WordPress editor). Since you are adding your content through the theme content boxes, Yoast SEO may not be able to detect it by default. Currently, we are compatible with the Elementor page builder. The Yoast SEO Elementor integration is free to use for everyone; no premium or add-on is required for core functionality.

    Although our plugin does not detect your content and shows an incorrect analysis report, this does not affect how search engines crawl and analyze your site. Search engines process the front end of your site and will detect your content.”

  • Thanks for sharing!

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