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FAQ Schema formating

  • Hi
    I’ve created an accordion with a bunch of FAQs and enabled schema.
    I see that the schema uses HTML tags in name and text values – Google discourages using those. Also, slashes are escaped which is not needed. Will there be an update on this?

    Here is the example schema generated by GB:

    <script type="application/ld+json">
    {
      "@context": "https:\/\/schema.org",
      "@type": "FAQPage",
      "name": "The Power of a Well-Designed Website",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "<strong>Why is website design important for my business?<\/strong>",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "<p>Website design plays a crucial role in shaping the perception of your business. A well-designed website builds credibility, establishes trust, and ensures a seamless user experience. If visitors find your site outdated, cluttered, or difficult to navigate, they are likely to leave quickly and seek out a competitor with a more polished and functional site. Investing in professional design helps to retain visitors and turn them into customers, ultimately driving business growth and success.<\/p>"
          }
        },
        {
          "@type": "Question",
          "name": "<strong><strong>How does a well-designed website improve SEO?<\/strong><\/strong>",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "<p>Search engines like Google prioritize websites that are well-structured, fast-loading, and mobile-responsive. A well-designed site incorporates essential SEO elements, such as optimized images, structured headings, meta descriptions, and clear navigation. Additionally, a clean design improves user engagement, reducing bounce rates and increasing time spent on the site\u2014both of which are important ranking factors. By aligning design with SEO best practices, your website becomes more discoverable to potential customers.<\/p>"
          }
        },
        {
          "@type": "Question",
          "name": "<strong><strong>What are the key elements of a great website?<\/strong><\/strong>",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "<p>A great website includes several crucial components: an attractive and modern design, intuitive navigation, mobile-friendliness, fast load times, and clear calls to action. Additionally, consistency in branding, compelling content, and effective use of whitespace contribute to a professional appearance. Security features such as SSL certificates and regular updates ensure the site remains safe and reliable for users. All these elements work together to create an optimal user experience that encourages engagement and conversions.<\/p>"
          }
        },
        {
          "@type": "Question",
          "name": "<strong><strong>How often should I update my website?<\/strong><\/strong>",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "<p>Websites should be updated regularly to maintain performance, security, and relevance. Small updates, such as adding fresh content or tweaking design elements, should happen frequently\u2014at least once a month. Larger updates, like redesigns or structural improvements, are recommended every 2-3 years to keep up with design trends and technological advancements. Additionally, if your website experiences declining traffic or engagement, it may be time for an audit and refresh to ensure it meets current user expectations.<\/p>"
          }
        },
        {
          "@type": "Question",
          "name": "<strong><strong><strong>Can I improve my existing website, or do I need a new one?<\/strong><\/strong><\/strong>",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "<p>The answer depends on the current state of your website. If the site has good structure but needs aesthetic updates, improvements can be made without a full redesign. Enhancements such as improving page speed, optimizing for mobile, and updating content can make a significant difference. However, if your website is outdated, difficult to navigate, or built on an obsolete platform, investing in a new site might be the best long-term solution to ensure it aligns with modern standards and business goals.<\/p>"
          }
        },
        {
          "@type": "Question",
          "name": "<strong><strong><strong><strong>What makes a website mobile-friendly?<\/strong><\/strong><\/strong><\/strong>",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "<p>A mobile-friendly website adapts to different screen sizes and provides an optimal experience on smartphones and tablets. This includes responsive design elements, fast loading speeds, touch-friendly navigation, and properly scaled images and text. Additionally, mobile-friendly sites avoid pop-ups that interfere with usability and ensure forms and buttons are easy to interact with. Since a majority of users browse the internet on mobile devices, having a site that is fully optimized for mobile use is essential for keeping visitors engaged.<\/p>"
          }
        },
        {
          "@type": "Question",
          "name": "<strong><strong><strong><strong><strong>How can I get more conversions from my website?<\/strong><\/strong><\/strong><\/strong><\/strong>",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "<p>To increase conversions, focus on clear and strategic call-to-action (CTA) placements, compelling headlines, and an easy-to-use design. Ensure that visitors can find the information they need quickly and guide them toward taking action with persuasive messaging and well-placed buttons. Improving page speed, adding trust signals (such as testimonials and reviews), and optimizing landing pages can also have a significant impact. A\/B testing different elements on your site can help determine what resonates best with your audience and leads to higher conversion rates.<\/p>"
          }
        }
      ]
    }
    </script>
    

    Thanks,
    Dan

  • Hi there,

    there are no plans to update the LD+JSON Schema script at this time.
    We dropped it in GB 2.0 due to the issues with the script and that Google has downgraded its appearance in search results.

    If the extra HTML is causing an issue, which it should not, then you may want to consider adding schema.org microdate to the block attributes instead.

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